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Old Castle Vineyards is a Merlot design that targets 3 level of consumers with it's each individual design. Oval label is meant for premium quality, castle cut is for more common, mid range quality and solid color label cover for less pricey bottle. Goal here was to level the design with the quality of the wine while keeping visual attraction.

Old Castel Vineyards<>

Packaging design concept for Merlot design in 3 qualities - 2014